Sam : the Digital Assistant of the future

On this page:
Our chatbot Sam now answers your questions about Swisscom more naturally with the help of generative AI. Try out our digital support and chat with the new Sam..

Meet Sam

Sam has been Swisscom’s Digital Assistant since 2018 and provides 24/7 assistance for your queries. Sam uses artificial intelligence to understand your questions.

Since June 2024, Sam has also been using generative AI to generate answers to your questions independently. This should make the conversation feel more natural for you and also allow more questions to be answered. It uses technology similar to the now famous ChatGPT.

How to chat with Sam

  1. Click on the coloured speech bubble symbol at the bottom right of this page and start a chat with Sam. 
  2. Ask Sam any question, as if you were chatting to a person. Sam understands concise, simple questions best. . 
  3. The chatbot analyses your question and compiles the appropriate answer for you from its huge information database.
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Sam’s limitations

Sam uses generative AI and is not all-knowing. The chatbot’s capabilities are limited. You may therefore receive imprecise or incomplete answers,or you may have to be transferred to a human advisor in order to resolve your issue.

Because they are automatically generated, some of Sam’s responses are unpredictable. We therefore cannot guarantee that they are accurate, complete or up to date. In addition, we do not support any type of inappropriate language.

Additional information about privacy and terms and conditions of use

Frequently Asked Questions

Find out more about the data protection information and the terms and conditions of use for our chatbot Sam based on Microsoft Azure’s OpenAI Service (hereafter referred to as Sam).

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Help from the Swisscom Community

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