Many children between the ages of 7 and 10 are now entering the digital world with a smartwatch.
From around the age of 11, they then switch from the smartwatch to a cell phone or receive a cell phone in addition to the smartwatch. 

blue Kids Mobile subscriptions are among the most popular and widely used in Switzerland. They offer full cost control, contribute to climate protection, and provide access to the best mobile and 5G network in Switzerland, so your child can enjoy maximum speeds in most locations. All subscriptions offer numerous free extras, maximum security, and excellent service.

Advantages of blue Kids Watch:

• With the blue Kids Watch smartwatch subscription, your child can make unlimited calls.
• The included data allows children to chat and use simple apps.
• Your child can always be reached, even when abroad.

Advantages of blue Kids Mobile:

• Thanks to unlimited calls and data within Switzerland, your child can reach you at any time without worrying about running out of credit or data.
• Their location can be shared at any time.
• The subscription includes 8 GB of data for fast surfing, ideal for video streaming.
• Included units abroad ensure that you can communicate with your child via WhatsApp during the holidays and see their location.
• Multi Device: An additional SIM for another device, such as a smartwatch, costs only 5.–/month.

Attractive discounts on cell phone and smartphone offers: When you sign up for a new contract, you benefit from attractive discounts on smartphones for children from brands such as Apple, Samsung, Oppo, Nokia, and others. We also offer refurbished used devices(opens in new tab).

If you already have a blue Mobile or Internet subscription in your household, you will receive a permanent 50% «We are Family!» discount on your blue Kids subscription. This guarantees you the cheapest mobile subscription for your child. Please note that in a household without an Internet subscription, a blue Mobile subscription must always be in first place in “My household” in order for a Kids subscription to receive the 50% «We are Family!» discount. A maximum of three blue Kids subscriptions per household can benefit from the «We are Family!» discount. The new «We are Family!» discount replaces the previous Kids discount of 5.–/month. Existing Kids customers will keep their Kids subscriptions with the Kids discount. However, they can switch to the new subscriptions with the «We are Family!» discount at any time.

How the «We are Family!» discount works

With Swisscom mobile subscriptions for children and young people, you benefit from child protection features and numerous other free additional services.

Value-added services blocked:

The use of chargeable services is disabled by default on Swisscom’s children’s subscriptions. Activation must be explicitly requested.

Child protection app:

With our free My Security app, you can control screen time, content filters, and much more. It also protects you and your family from viruses and hackers.

Swisscom Campus educational offerings:

Swisscom Campus gives you access to a wide range of information, tips, instructions, and tools to promote responsible and safe use of digital media by children and young people.

Internet Guard surfing protection:

Free protection against dangerous websites without installing additional software on your device. Swisscom Internet Guard blocks around 250,000 visits to websites containing malware every day.

Call filter:

Free protection against unwanted calls. You can block advertising calls and anonymous calls and easily adjust the settings via the My Swisscom App.

myCloud online storage:

You get 10 GB of free storage for photos and videos on Swisscom myCloud.

Free email:

You get a free Bluewin email account with 1 GB of storage.

My Swisscom service app:

With My Swisscom, you can check your costs and bills at any time, adjust your Swisscom subscription settings, flexibly book or cancel options, or submit support requests.

Swisscom Cockpit:

Swisscom Cockpit gives you an overview of the services included in your subscription and the costs incurred. You can connect and manage additional devices with your subscription and purchase packages and options.

The surfing speeds and data volumes included in blue Kids Mobile subscriptions are generously calculated for normal usage. Most of the time, children and young people use smartwatches and smartphones via Wi-Fi. Daily usage times should be regulated individually and should not exceed several hours per day over a longer period of time.

With 8 GB, your child can, for example:

• Watch approx. 6 hours of YouTube videos in very good quality (720 px). Apps such as the blue TV app allow series and films to be downloaded via Wi-Fi and watched offline. This saves data volume.
• Spend approx. 48 hours on Instagram.
• Spend approx. 26 hours on TikTok.
• Make video calls via WhatsApp for approx. 24 hours.
• Listen to approximately 160 hours of music (e.g., with Spotify). It’s even better to download the music to the device via Wi‑Fi.
• Apps such as the SBB app, calendar or weather apps require comparatively very little data.