Smarter. Brighter. Power.
Our most powerful chip yet in the Apple Watch. A magical new way to use your Watch without touching it. A display that's twice as bright. And now, for the first time, you can choose a CO₂ neutral case and band combination for your Watch.

The new S9 SiP - full power ahead.
The specially designed Apple chip makes the Apple Watch Series 9 even more powerful, intuitive and faster. The new Dual Core CPU has 5.6 billion transistors - 60 per cent more than the S8 chip. A new 4 Core Neural Engine processes machine learning tasks up to two times faster. This makes many innovations possible, such as the new double-tap gesture.

New gesture - Magical. Right down to the fingertips.
Gestures make it even easier to use the Apple Watch - especially when you don't have a hand free. Simply tap your index finger and thumb together twice to answer a call, open a message, play or stop music and more.

2x brighter display - A brilliant breakthrough.
The Series 9's advanced display system increases the maximum brightness up to 2000 nits - twice that of the Series 8, so you can read everything more easily in bright sunlight. It's also better in low light, like when you're at the movies, because it darkens to 1 nit.

Your iPhone. Searched for and precisely found.
The second generation ultra-wideband chip also enables Accurate Search. You are guided directly to your iPhone by being shown the approximate distance and direction it is located. And when you get close, haptic feedback, a beep and a visual indicator guide you right there.

watchOS 10 - Reimagined. Even better.
The update to watchOS 10 brings more to your display than ever before. Virtually every app has been completely redesigned to give you more info at a glance. On any watch face, you can simply rotate the Digital Crown to open the Smart Stack of widgets for relevant and up-to-date information. And with mental health and vision insights, you can now keep an eye on your body and state of mind - right from your wrist.