Business regards agility as a success factor. Thanks to digitisation, physical processes can now be automated, and products and services can be produced faster and more cost-effectively. However, the main way in which companies are able to set themselves is through customer experiences. These must be shaped in a deliberate manner. During this process, prototypes help to present ideas in a way that is easy to understand and to find out at an early stage whether or not they work or how they can be improved and refined. There is just one problem: it is often hard to find enough colleagues, specialists or selected customers to provide qualified feedback within a reasonable period of time. But with Swisscom’s new feedback tool Looping, this obstacle is easily overcome. “A good prototype is key to success,” says Michael Baeriswyl, Head of Software as a Service at Swisscom, with confidence. “Looping allows prototypes to be quickly evaluated and made tangible, and shortcomings to be identified and resolved at an early stage. The tool also connects participants to one another in a feedback community. It breaks down barriers between companies, departments and hierarchies, and assembles feedback from designers, consultants, salespeople, technicians and marketing specialists.”