Our vision, strategy, and goals guide us in everything we do. They form the basis for our long-term, successful positioning within the Swisscom Group.
Empowering the digital future
Innovators of Trust
The most trusted Swiss tech innovator creating unique customer experiences with positive impact for society.
trustworthy, committed, curious
As Innovators of Trust, we facilitate and shape the digital future – for our customers and ourselves. With innovative products and services, and the trust of our customers, we create unique customer experiences with a lasting impact on the environment and society. In Switzerland, in Italy, and around the world.
We focus on three values, which define how we approach our work.
We are close to our customers and staff, and we act in a responsible and reliable manner.
We pursue our goals with passion and we focus on what’s important.
We are continually developing and we always grasp new opportunities.
The Group strategy sets out how we aim to achieve our vision. ‘Delight customers’ and ‘Innovate for growth’ relate to the strategic priorities for our customers. ‘Achieve more with less’ and ‘Perform together’ refer to Swisscom’s internal transformation.
Delight customers
Create unique customer experiences every day
Innovate for growth
Deliver digital products and services of the future
Achieve more with less
Drive transformation at pace with AI, digitalization and simplification
Perform together
Develop ourselves and our collaboration relentlessly
We have five strategic Group goals. Their purpose is to prepare us for the future, secure our long-term success in a dynamic environment, help us remain a responsible employer and employer of choice, and enable us to defend our position as market, technology and innovation leader well into the future.
Trusted leader
in digital life & business
We have set ourselves the goal to strengthen of consolidating our position as the market leader in Switzerland and, in particular, of continuing to drive growth in the IT services market. We represent the digital backbone of Switzerland and offer relevant, innovative products and services for residential customers (‘Digital Life’) and business customers (‘Digital Business’). With Fastweb + Vodafone, we are the leading challenger in the Italian telco and IT market. This will make a significant contribution to the growth of our group. By creating a strong combined mobile and fixed network, our company is in a position to offer top-quality convergent services and products within Italy.
Outstanding in innovation & reliability
We strive to provide our customers with innovative, reliable products and services based on the latest, most relevant technologies. To do this, we prioritise selected areas of innovation, such as future of network services, AI & automation, and security, and we monitor developments in other enduring fields.
To maintain customer confidence, it is essential to safeguard resilience and security in networks, IT and infrastructure. Through targeted investment, automation technologies and AI-based improvements, we can keep the occurrence of faults and security vulnerabilities to a minimum.
Rock-solid financials
At Swisscom, we enjoy a very high level of financial stability. Securing profitability and cash flow, and long-term value creation are fundamental if we are to keep paying an attractive dividend – and we will continue to ensure a solid balance sheet in the future.
Pioneer in sustainability
As a trusted corporate citizen, we are committed to our corporate and digital responsibility towards society and the environment, and promote sustainable innovation. In line with our net-zero commitment, we are focused on delivering CO2 reduction measures, ensuring a positive CO2 contribution from our partners, and moving towards an integrated circular economy. We promote media literacy in society through a wide range of schemes within Switzerland and Italy, and we also advocate improved working conditions in the supply chain and ethical handling of data and technologies, among other considerations.
High-performing teams
For us, our employees are the key to our success. Our talented teams and motivational culture are what makes us who we are – a leading ICT employer. We make people the priority. We attract and retain the best talents, we develop future-oriented skills, and we are proud of our diverse and efficient organisation.