Swiss cloud market: Swisscom stands shoulder-to-shoulder with international competitors

Swisscom is holding its own against international providers with its cloud offering – this is confirmed by the recent "Cloud Vendor Benchmark" study conducted by the Experton Group. Analysts have closely examined the Swiss cloud computing market, assessing 152 providers and their service portfolios and selecting the best-in-class for various product categories. Swisscom was among the top-placed providers in a number of categories and outperformed renowned global competitors in the study. Swisscom received particularly high scores for its cloud-based infrastructure services, which play a key role in cloud offerings for corporate customers. With its cloud services for SMEs, Swisscom has even taken pole position on the Swiss market. Swisscom's cloud market place has come out clearly on top against competitor platforms, which the Experton analysts attribute to the trust the company's customers place in its Swissness – the study states that Swisscom has a local presence, operates its data centres on Swiss soil and profits from the fact that, owing to recent events, customers have little trust in the offerings from the US.