SMEs

By SMEs for SMEs: digital marketplace PARATO.ch is the digitalisation partner of choice for Swiss SMEs

A trusted partner in the digital world. Through its standard offerings, the PARATO.ch platform connects SMEs with experts to support and accelerate the digitalisation process for less. The experts provide SMEs with assistance, ranging from ad-hoc consulting to comprehensive digitalisation implementation. Parato AG is a joint venture between Swisscom and SwissDigiNet with Markus Mühlemann as CEO.

By Armin Schädeli
The image is a portrait of Markus Mühlemann, CEO of PARATO.CH

It is known that SMEs find digitalisation a challenge. At the same time, more than half of SMEs say they have too little IT knowledge, especially about the key subject of IT security. With PARATO.ch, SMEs receive the support they need to drive digitalisation in their companies based on a standardised approach and proven solutions, making digitalisation faster, cheaper and a reality for any SME.

A digital partnership of equals

PARATO.ch is a digital marketplace that connects SMEs with established local digitalisation experts; IT companies with the necessary expertise, experience and familiarity with the challenges facing SMEs. As trusted partners in digitalisation, they support SMEs with network access, modern workplace solutions, and marketing and sales tools for sustainable growth. Through their digitalisation consulting, planning and implementation services, they ensure that the various services and solutions are expertly coordinated to minimise security vulnerabilities and ensure smooth operation. PARATO.ch is an open ecosystem and, at its launch, has eight platform partners. Activities will initially focus on German-speaking Switzerland although expansion of the network is planned.

Backed by SwissDigiNet and Swisscom

Behind PARATO.ch stands Parato AG, a joint venture between SwissDigiNet and Swisscom with Markus Mühlemann as CEO. Both companies are already actively shaping the digitalisation of the Swiss economy. The digital marketplace has been set up to close a gap in the market and directly address the needs of Swiss SMEs. “Experience has shown that there is high demand in Switzerland for harmonised digitalisation solutions for SMEs. Many companies have some catching up to do in this area and need support. Parato AG closes this gap and offers SMEs a reliable platform,” explains Markus Mühlemann, CEO of Parato AG. Urs Lehner, Head of Swisscom Business Customers and Member of the Swisscom Group Executive Board, said: “We want to shape the digital future together. That’s why we are actively advancing the digitalisation of Switzerland while strengthening local IT operations with PARATO.ch

Parato AG is 51% owned by Swisscom and will operate on the market as an independent subsidiary. Swisscom will continue its relationships with existing SME IT partners as before.

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