At the beginning of May, Swisscom digitised and individualised the subscription with the launch of Swisscom blue. Whether Internet speed, TV, telephone, roaming, security or entertainment – a simple click in the My Swisscom app combines the components into a tailored offering for every customer. Those who manage their subscription via the app and exclusively use the digital assistance Sam as the first point of contact for queries will pay CHF 10 less per month on every Internet and mobile subscription. For people who do not want to communicate digitally, nothing changes, except that they too, just like almost two million other customers, benefit from the advantages of the new subscriptions, such as the increase in Internet speed to 1 Gbps and more recording capacity on blue TV, at no extra charge.
Demand for flexible and customisable subscriptions remains high. Since the launch of blue, the subscriptions of the inOne predecessor generation have been migrated on an ongoing basis. In the residential customer segment, Swisscom recorded 1.78 million customers on blue as at the end of June 2022. blue accounts for 42% of all mobile subscriptions and 78% of fixed-line broadband connections in this segment; 43% use a combined offering. The markets for broadband and TV are still heavily driven by promotional offerings. The number of fixed-line broadband connections and TV connections remained virtually stable year-on-year, at 2.03 million connections for broadband and 1.58 million connections for TV.
The number of postpaid lines in mobile communications rose by 180,000 compared with the previous year, while the number of prepaid lines fell year-on-year by 192,000. Swisscom had a total of 6.16 million mobile lines as at the end of June 2022.
Revenue from telecommunications services in the residential customer segment decreased by 0.3% to CHF 1,927 million in the first half of the year, a marked slowdown compared with recent years.