This October, Beem content on your mobile is just one click away

For the different applications, Beem transmissions rely on long-established Bluetooth and Audio Content Recognition (ACR) technology. For example, Beem uses Bluetooth to detect objects equipped with Bluetooth transmitters, such as pictures in art exhibitions, or billboards and uses Audio Content Recognition (ACR) to detect audio tracks from TV or cinema commercials.
If the user has opted in to use Beem by personally activating it in a Beem-enabled app and also has Beem open, they can receive the signal or audio track on their smartphone. They will then receive an unobtrusive notification of this via the app, and can click the notification to open the information and special offers.
Beem could also be transmitted using high-frequency audio signals that are inaudible to the human ear. “Swisscom already wanted to launch the audio signal-based technology in Switzerland in spring. This prompted questions and uncertainties, although the technology is already being used in other countries and even in Switzerland in the industrial sector,” explains Alessandro Rausa, CEO of Beem. “However, we take these concerns seriously and will decide on the further use of this technology as soon as we have the assessment from the Federal Office for the Environment.” The sound volume of Beem has already been found to be in compliance with the law. For the time being however, Beem will only be launched with the already widely-used Bluetooth and Audio Content Recognition technology.