Swisscom TV opens first blockchain-based art gallery

Screens are increasingly used for digital art in hotels, restaurants, offices and private spaces. Changing sequences or animations create a unique ambience – a moving form of art. Yet a lack of copy protection systems and distribution platforms means that these works are often used illegally. The young Swiss company dloop has changed this by launching a platform that allows art to be distributed and financed simultaneously. As of tomorrow, NOOW will be available as an app exclusively on Swisscom TV (UHD-ready TV-Box from Swisscom) and will include 100 works by 30 international artists – selected by curator Stefanie Marlene Wenger: «This is about more than creating a virtual gallery; the next step will be to include curated exhibitions on the platform and a close collaboration with galleries.» With over 300 channels, a huge selection of films, series and sports on demand, plus great apps, Swisscom TV offers its customers the best entertainment – now including digital art for the living room.