New CEO for Cinetrade

“Wolfgang Elsässer is a proven content and TV expert whom we are very fortunate to be bringing on board,” says Swisscom CEO and Chairman of the Cinetrade Board of Directors, Urs Schaeppi. Mr Schaeppi is confident that Wolfgang Elsässer will continue the excellent work that Wilfried Heinzelmann has started and provide an exciting new impetus for Cinetrade’s business. Cinetrade has developed strongly in recent years. Despite intense competition, the number of subscriptions has increased both for fictional entertainment and sports offerings. The portfolio has been reorganised and new services such as Teleclub Now have been launched successfully. In the cinema business, innovative leisure venues such as the one in Gümligen near Bern have really raised the bar.

Urs Schaeppi: “This success is very much attributable to Wilfried Heinzelmann and I am very grateful for his valuable contribution. It is a tribute to his integrity and respect for the company that he expressed his intention to leave at an early stage and thus made a smooth transition possible. I wish him all the very best for the future.”

Wilfried Heinzelmann will continue to be available to Cinetrade in an advisory capacity. He explains: “After more than 20 years in a management role at Cinetrade and almost 5 years as CEO, I now wish to set other priorities in my career. I would also like to spend more time with my family and on my hobbies.”