Better traffic planning in Pully thanks to digitisation

Smart cities are cities that take advantage of the opportunities offered by digitisation to network their infrastructure accordingly, allowing them to further improve living space and become more sustainable. Swisscom helps cities to achieve this by providing them with tools for planning and networking infrastructures to make management more efficient. In partnership with the town of Pully, which is situated close to Lausanne in the canton of Vaud, Swisscom is realising a project that is exemplary in character. Based on anonymised and aggregated mobile phone data, Swisscom and the town of Pully are working together on a planning method that will improve infrastructure and traffic planning by making traffic flows clearly visible. Robert Gebel, Head of Business Development of Swisscom Enterprise Customers says: “Compared with current models such as the microcensus, the new method makes it possible to obtain much more precise data. It is able to depict traffic streams in their entirety.”