Focus is placed on the customer experience.

Now that Loeb AG has outsourced all of its IT to Swisscom, internal resources can be increasingly bundled and used to drive forward the core business. The first improvements can already be identified. "Our processes have become much more efficient since the IT outsourcing. And this has also enabled us to save costs. We can now fully focus on our core business", confirms Stucki. There are now more resources available for the implementation of innovative projects. For example, in the department store you will now find digital helpers that provide assistance in many areas, from the design of the shop floor space to giving advice. All payment processes are also handled digitally now. What's more, in addition to the traditional manned cash registers, self-checkout cash registers and, more recently, mobile WLAN tablet cash registers are also available. Stucki explains: "Customers can pay conveniently for the goods via tablet or self-checkout. The GUI on the screen is customer-friendly and intuitive. Customers select the product, quantity and payment method themselves." One thing that really reduces the burden on Loeb is the support. "If employees need assistance with the cash register system or other technical issues, they can contact the Service Desk directly. We don't need an internal IT department", stresses Stucki.

Digital innovations make shopping easier and more convenient for customers. And this leaves more time to relax and enjoy a fresh cold brew in the Loeb Lounge.