SAP Customer Experience

SAP Customer Experience puts your customers front and centre 

Today, customers decide how they want you to communicate with them.

That’s why your systems need to be networked so that you have the right information at your fingertips at every touchpoint and nothing is lost. This only works if all of your central systems are fully networked. Thanks to the fully compatible solutions SAP S/4HANA and SAP Customer Experience (CX) Suite, you can cater to customer needs even more closely.

The SAP CX modules enhance an S/4HANA transformation because they bring real added value and improve proximity to customers. Experience the seamless integration of CRM, marketing, customer data analytics and self-service to create unique and memorable customer experiences. 

Invest in the customer journey with the right CEM software

Omnichannel alone cannot solve your customer management challenges. It is only through the interaction between your ERP system and front-end applications that you can achieve a fully integrated and seamless customer journey. Would you like to maximise customer loyalty? SAP CX provides you with valuable business data and useful insights into the entire customer experience chain. This creates the basis for intelligent customer care, marketing automation, e-commerce and allows you to introduce new areas, such as customer data or service cloud, to your company.


With Swisscom as an SAP CX partner, you benefit from an established methodology, budgetable costs based on the modular principle, a shorter time to market and reduced upgrade risks. We support your business transformation with SAP CX modules, such as Marketing and Sales Automation, Service Cloud and E-Commerce, and align these to your SAP S/4HANA transformation.

When is it the right solution?

Do you want to leverage your SAP landscape to improve the experience for your customers throughout the customer journey? Then you need SAP Customer Experience with Swisscom as an SAP CX partner: we offer you an established methodology, budgetable costs based on the modular principle, a shorter time to market and reduced upgrade risks.

Would you like to further increase customer loyalty? SAP CX provides you with valuable business data and useful insights into the entire customer experience chain. This creates the basis for intelligent customer care, marketing automation, e-commerce and allows you to introduce new areas, such as customer data or service cloud, to your company.


A modern, integrated CRM platform allows you to focus on your customer experience chain rather than the sales process. It enables a smooth shopping experience for customers and effortless work for employees and partners across system boundaries. SAP CX provides a secure connection between your digital touchpoints and your SAP landscape. 

Your benefits:

  • Optimise your industry-specific customer experience chain in conjunction with your SAP world.
  • Combined SAP CX and SAP S/4HANA technology and module expertise.
  • Many years of experience in transformation projects as well as in-depth industry expertise.

Website and app in one: Progressive Web App

Progressive Web App (PWA) combines the most important features of a responsive website with those of a native app to optimise the customer experience.

The first step 

Example: lead-to-cash process 

Improved customer experiences require harmonised internal processes. We help you to tackle this challenge step by step, as with this lead-to-cash example.

Contact to Lead Kampagne zu neuem Angebot wird ausgespielt Kund*in informiert sich auf der Webseite über das Angebot, registriert sich und gibt dabei die Zustimmung zur weiteren Nutzung der Kundendaten Lead to Opportunity Lead wird in eine Verkaufschance (Opportunity) umgewandelt Vertriebsmitarbeiter*in wird zugewiesen Kundeninteraktionen werden transparent getrackt Opportunity to Quote Kund*in erstellt selbständig einen Warenkorb auf der Website und fordert ein spezifisches Angebot an Vertriebsmitarbeiter*in erstellt ein Angebot und übermittelt es in das Kundenportal Quote to Order Kund*in evaluiert das Angebot, verhandelt und akzeptiert, Bestellung wird direkt im Webshop getätigt Kund*in gibt Feedback zur gesamten Einkaufserfahrung Order to Cash Bestellung wird vom Lager versandt, Kund*in sieht den Status in Echtzeit Kund*in beginnt, den Service zu nutzen Kund*in sieht Rechnung und tätigt die Zahlung Verkäufer*in sieht die Provisionsauszahlung, Umsatz wird gebucht, Bereichsleiter*in sieht das Ergebnis

Customer success stories

Data-driven marketing identifies user behaviour

Smart marketing

Sales app saves time in customer meetings

Mobile customer data

Intuitive customer app saves time for service requests

Field Service app

Why Swisscom?

Customer loyalty

SAP Customer Experience creates additional revenue through proximity to the customer and customer loyalty.

Methodology

Far-sighted advice, proven conceptualisation and reliable implementation.

Added value

The integration of SAP CX ensures that you get the most out of your SAP transformation.

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“We consider the sales platform a valuable digital assistant that accelerates the sales process.”

Dominik Müller, Project Manager, Möbel Pfister AG

Our experts will be happy to answer your questions. Contact us.