SAP Customer Experience
SAP Customer Experience puts your customers front and centre
Today, customers decide how they want you to communicate with them.
That’s why your systems need to be networked so that you have the right information at your fingertips at every touchpoint and nothing is lost. This only works if all of your central systems are fully networked. Thanks to the fully compatible solutions SAP S/4HANA and SAP Customer Experience (CX) Suite, you can cater to customer needs even more closely.
When is it the right solution?
Do you want to leverage your SAP landscape to improve the experience for your customers throughout the customer journey? Then you need SAP Customer Experience with Swisscom as an SAP CX partner: we offer you an established methodology, budgetable costs based on the modular principle, a shorter time to market and reduced upgrade risks.
Website and app in one: Progressive Web App
Progressive Web App (PWA) combines the most important features of a responsive website with those of a native app to optimise the customer experience.
The first step
Example: lead-to-cash process
Improved customer experiences require harmonised internal processes. We help you to tackle this challenge step by step, as with this lead-to-cash example.
Customer success stories
Data-driven marketing identifies user behaviour
Smart marketing
Customer situation
The sales department designs an upselling campaign for a product based on the buying behaviour of customers and sells it directly in the webshop.
Our solution
The sales department uses the SAP Marketing Cloud to define target groups based on ERP data and completes a dedicated campaign template in the system. After sending the newsletter, the product is displayed on the webshop homepage and is available for customers to purchase.
Sales app saves time in customer meetings
Mobile customer data
Customer situation
On the way to a customer visit, a sales representative wants to prepare for the meeting. This preparation is time consuming as there are multiple sources to check, and all the results then have to be brought together.
Our solution
The SAP Sales Cloud mobile app keeps all customer information available at all times, online and offline, saving considerable preparation time and reliably supporting customer discussions.
Intuitive customer app saves time for service requests
Field Service app
Customer situation
A customer wants to report a service problem to her provider simply, quickly and transparently, without having to provide all her data or repeating herself.
Our solution
With the SAP Field Service Management app, service requests can be resolved faster. The service technician quickly has all customer information at hand and is able to communicate smoothly via the app. Since the entire dialogue with the customer is documented, all information is available at any time. If other people or partners are involved, they can stay abreast of the request status. The customer only has to describe her issue once.
