Artifical intelligence on the way to becoming a game changer

The evolution of artificial intelligence (AI) in recent years has been impressive. Today, it is no longer a vision of the future, but is establishing itself on the Swiss market as a powerful tool that can make a decisive contribution to competitive differentiation and the growth of companies.  

AI enables companies to react quickly to customer needs and market changes. Regardless of industry or company size, the technology helps to optimise processes, improve customer service and develop innovative products and services. Find out in the 2024 MSM Research study which AI applications are widespread in Swiss companies and what you should consider when using AI:   

• How Swiss companies assess the importance and potential of AI
  
• Impact of AI on jobs
  
• Areas of application of AI in Swiss companies  
  
• Choosing the right operating model: the central role of the cloud in AI applications
  
• Successful use of AI: recommendations for companies