Data paves the way to innovation

In order to achieve the transformation to a data-driven business, a rethink is required – with regard to business processes, customer understanding and the willingness to innovate. In the current trend study, we highlight a variety of applications where data is creating improvement and innovation.

Digitisation is not magic. Discover how data adds value with five examples:

• Data creates transparency: analytics instead of gut feeling

• Data increases efficiency: this is how you can better support employees

• Data creates security: from prevention to tracking

• Data drives innovation: instigate changes in a targeted manner

• Cloud computing: the central basis for data business