By Niklaus Baer
The Leister Group is the world market leader for plastic welding equipment. The technology group employs around 900 people. In 2020, the company established the foundation for the digital customer journey by converting the company website into a web platform. The central control of media assets and their use in various channels such as print media, app or website was an important requirement. Until recently, all of the company's media assets were managed in different directories, often personal ones. The images had to be cropped and redimensioned by one person.
«With Swisscom as an Akamai partner, we have a contact person right here on site. Thanks to the competent and above all personal support from the initial discussion to the implementation, the project was realised in the shortest possible time.»
Lukas Odermatt, Head of Corporate Business Development at Leister AG
Thanks to Swisscom and the cooperation with Akamai, the Leister Group was able to digitise the output of media assets. Specially predefined guidelines in the Akamai Image Manager allow media assets from the system to be published seamlessly on Leister's new web platform. All web-classified media assets on the database are available in the Media Gallery in the CMS, where they can be selected and edited by the content editor for playout in the front-end. Furthermore, with the chosen solution it is also possible to prepare and play out the images via channels such as the myLeister app or for print media with one click.
Long loading times for large images are also a thing of the past thanks to Akamai. This reduces the workload of the content editors from several hours to a few minutes.
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