Digital Media
The Swiss radio industry met for the first digital SwissRadioDay. Swisscom Broadcast supports this important event as presenting partner and has ensured the technical realization of the virtual event.
For 21 years, SwissRadioDay has been the most important event in the Swiss radio industry, organized by SRG and Swiss private radio stations. Last year, around 400 participants met for a one-day event. This year, for the first time, SwissRadioDay took place online in a corona-proof format and lasted a compact 70 minutes.
"The radio industry is meeting virtually this year, with many contributions from decision-makers and radio producers. I'm thrilled with the digital implementation, live from the Teleclub studio. Thank you, Swisscom Broadcast!"
Jürg Bachmann, Verband Schweizer Privatradios (VSP), Co-Director SwissRadioDay
The compact format in which the SwissRadioDay took place on August 27, 2020, meets exactly the needs of the online audience. Participants discovered pre-produced contributions in a virtual conference, moderated live from the Teleclub TV studio in Volketswil. Topics and people that move the radio industry thus also got their place and attention in this special year.
Terrestrial distribution of radio signals is part of Swisscom Broadcast's core business. We build customized broadcasting networks and ensure that radio content reaches listeners reliably.
We take the signals from the SRG and private radio broadcasters from the studio and feed them to our transmitter sites. From there, we broadcast them throughout Switzerland - on FM and DAB+. With our many years of experience in network planning as well as in the construction and operation of radio networks, we are committed to the further development of digital radio in Switzerland. As Presenting Partner of SwissRadioDay, we support the most important event of the Swiss radio scene and were also jointly responsible for the digital implementation in 2020.
"Swisscom Broadcast brings digital radio to the whole of Switzerland, thanks to the nationwide DAB+ network that we plan, build, operate and further develop on behalf of our customers. We want to understand what moves the radio industry and accompany our customers into the digital future."
Emanuel Jungo, Chief Marketing & Sales Officer - Swisscom Broadcast AG
The digital SwissRadioDay was broadcast live from TV Studio 1 at Teleclub in Volketswil. Normally, football experts such as Marcel Reif or Rolf Fringer sit here and discuss match-deciding scenes from UEFA Champions League or UEFA Europa League matches, among others.
"For this project, we customized camera work, studio set-up and backgrounds to fit the needs."
Severin Müri, Technischer Produzent - Teleclub
Our Swisscom Event & Media Solutions business unit implemented SwissRadioDay 2020 digitally from A to Z.
From the virtual lobby in the look and feel of Kaufleuten to live webcasting and the provision of streaming-on-demand: the team offers creative solutions, well thought-out concepts and the best digital technology for worry-free implementation of virtual and hybrid event formats. The specialists advise and accompany companies in all phases and ensure perfectly fitting virtual experiences - from conception to streaming to post-communication.
Interested in digital occasions?
The participant management of the SwissRadioDay ran via the corporate event management software Zoon.
"From the Teleclub studio, we stream SwissRadioDay to the wider world. We are responsible for ensuring that the webcast runs flawlessly and that viewers have a top experience."
Olaf Cempel, Senior Project Manager - Swisscom Broadcast AG, Event & Media Solutions
The first digital SwissRadioDay was a complete success. The organizers made sure that everything went exactly according to plan. The recording of SwissRadioDay 2020 is available online here.
Video prodduction and live webcasting
The virtual lobby can be customized to meet the customer's individual needs.
Live control and best user experience:
Synchronization of presentation slides, interaction via chat and Q&A module, presentation download, multilingualism and much more.
Playback and distribution:
Viewers can play the webcast on any device without additional software installation. Depending on requirements, distribution can be made to tens of thousands of devices simultaneously.
After the live stream:
The live broadcast can be played back on demand immediately after streaming and edited afterwards.
"We have to create the digital migration together as an industry."
Severine Schori-Vogt, SRG SSR - Co-Director SwissRadioDay
Also interested in virtual alternatives to physical events?
Our experts at Swisscom Media & Events have the right solution ready and will be happy to advise you.
