Virtual Events: Towards the New Standard in Corporate Communication

By Niklaus Baer

Communicating with stakeholders and employees in the digital space is a challenge for many companies. The demands of target groups in terms of the quality of interaction have increased significantly in recent years. At the same time, the technical possibilities today are almost limitless, which does not make choosing the right solution any easier. Modern virtual event platforms offer versatile, innovative features for online communication that meet all demands.

Whether general meetings, conferences, or trade fairs – at the latest since the Corona pandemic, it is hard to imagine corporate communication without virtual events. There has also been a strong increase in hybrid events, which allow participation both on site and on the screen. This development was made possible by communication platforms such as Microsoft Teams or Zoom, which combine traditional individual solutions such as video streaming and chats.   

Interactive, location-independent and lifelike 

In line with the new technical possibilities, the demands of the target groups have also increased significantly. While video conferences and live-streaming were the standard not so long ago, stakeholders and employees today want interactive online events. In other words: the opportunity to actively participate and exchange ideas with other participants. Participation in an event should also be possible regardless of location, but at the same time offer an on-screen experience that differs as little as possible from a real event. 

Whitepaper: Virtual Events 

Want to learn more about the benefits and features of virtual and hybrid events? Read everything you need to know in our whitepaper “Virtual events – the communication form of the future”. 

Communicate more effectively with virtual event platforms 

Virtual and hybrid events and the corresponding platforms are the future of online communication – this much seems undisputed, in view of the numerous advantages for participants and organisers. Nevertheless, depending on the purpose and target group, many companies still rely on conventional communication solutions and their limited possibilities.   

Take advantage of the diversity of virtual events

Our scalable, cloud-based Virtual Events Platform allows you to host fully customised virtual events.